BEIRUT (Reuters) - The top Western fashion designers suffered massively when purses around the globe snapped resoundingly shut during the financial crisis.
But Lebanese designers, who hail from a land where Fashion TV is the channel of choice at the swankiest bars, say they have managed to escape the brunt of the crisis because of two things -- affordable haute couture and rich Arab clients.
It's fair to say that Lebanon just doesn't do casual. High heels, form-fitting dresses and salon-styled hair are part of many Lebanese women's daily routine.
Renting a designer dress to wear at a wedding is far more acceptable, than, horror of horrors, opting to purchase a generic high-street gown.
So it's no surprise that the country's top designers became more famous for their elaborate, long, sequined and chiffoned collections than classical ready-to-wear lines. And their clientele keep coming back for more.
In fact Elie Saab, whose slinky, decidedly feminine dresses are a red-carpet favorite for many Hollywood A-listers, said his pret-a-porter lines suffered for a few months in the United States due to the crisis, and not his haute-couture lines.
"Lebanese designers have always been distinctive with their haute-couture, not pret-a-porter. What they present to the world is distinctive," Saab told Reuters.
Saab was speaking just before his first fashion show in Beirut in 18 years, where he showed his Autumn-Winter 2010/2011 ready-to-wear collection to mark the official opening of the opulent Beirut Souks shopping district in the city center.
But even that collection, already shown in Paris, was full of evening dresses frilled with lace, tulle and sequins in deep colours that he said were reminiscent of being in a "night-time forest."
Scarlett Johansson, Carey Mulligan and Emily Blunt have already been spotted wearing some of the collection's designs on the red carpet.
"If you go to a French fashion house, (for haute couture), the price is unnatural, it's as if they're saying 'we don't want to sell'. That's why haute couture is successful in Lebanon."
"It's the beauty of the piece ... and the prices are appropriate for women of the world," Saab said.
HAUTE COUTURE LUXE
Abed Mahfouz, whose dresses have been worn by Beyonce and Victoria Beckham, agrees.
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